Protean
Stimulating appetite

 

Branding / Email Marketing / Literature / Packaging

Protean is the new food safe lubricant brand we created. And just like making a cake we helped develop all the vital ingredients to ensure the launch was a great success from developing the name and strapline to quirky food related emails designed to stimulate appetite for sales amongst target distributors.

The brand proposition was simple. Just as we need to maintain our health by giving our bodies the correct vitamins, minerals and proteins, our message to food manufacturers is they also need to keep their production line in tip-top working order. And Protean, described as the ‘Essential nutrition for industry’, is the easiest way to keep machinery in the best shape possible.