Tygris
Uniting the brand

 

Branding / Packaging / Website / Literature / Email Marketing / Advertising / Photography / Exhibitions

We created a single name identity that incorporated all of the company products under a unified brand featuring a distinctive three-segment shield graphic that symbolized the inherent strength within the cleaning, lubricating and protecting products

Before starting the repackaging of all the company products we talked to Tygris customers, who told us they wanted designs that were easier to identify and included more data on product use, application and safety. So we developed individual technical drawings for simpler identification and rethought pack content. Point of sale and product promotion reinforced the strengths of the new packaging style.

We were delighted, and so was the client: “Changing the name of the brand was a big move, but we succeeded both in raising the profile and re-positioning the brand: The re-brand got us in front of bigger distributors.”