Where difference comes naturally
Brand Positioning / Brand Identity / Literature / Copywriting
Responsible Retail brand name was chosen to position this new modular shop display range as having the ultimate environmental credentials. The brand identity we developed continued the green theme using two sides of a leaf - one half is in its natural form to represent the original timber FSC source and the other part illustrating the finished modular display elements.
The introductory brochure demonstrates a number retail product combinations ideally suited for farm shops, wine merchants and gift outlets – made specifically attractive for those seeking a sustainable and long-term solution that will appeal to design and ethically conscious customers.