Aber Instruments
Rebuilding confidence

 

Workshop / Branding / Literature / Photography / Packaging / Website

Aber Instruments is a truly innovative company, not only inventing but also commercially developing the technology used to measure biomass in brewing and biotechnology.

With the prospect of facing greater competition in the market they asked us to create a brand strategy that celebrates what makes them different. We used their unique story as the starting point. Reshaping their vision and values and establishing the positioning concept based on ‘Trusted Technology’ – a promise of certainty based on past experience.

Central to the rebrand was reinforcing the market leader credentials of the company and for this we used a flexible toolkit of words based on the theme ‘ABLE’ used to promote the benefits of using ABER technology.