Identifying the
brand character
The challenge
Hughes Architects works closely with private and public sector clients on a varied project-list. They required a fresh identity that reflected the individuality of their work whilst retaining the name of the founder.
The solution
Behind every building is a great idea.
It was this thought, unearthed during the brand positioning workshop, that led to our brand solution. Because every design is a ‘one-off’ developed to reflect the individuality of each client, we created the new identity using different letter styles to demonstrate this originality, combined carefully to show the relationship of the letterforms.
"We agreed and decided on holding a workshop with all my staff involved. It was a great idea not just for the team building benefit but also how we collectively arrived at what makes us different."
Doug Hughes, Managing Director - Hughes Architects