Brand Positioning

Growing your business by increasing sales to existing customers is one thing, but finding ways to appeal to new customers or new markets is something completely different. What do you say to the customer you’ve not met yet? And, how do you persuade that customer to choose your product over a rival brand?

Brand positioning is about how we create a true point of difference for your brand. This relevant, appealing, emotional and sometimes disruptive difference is designed to establish a clear promise and a recognizable character in the minds’ of customers and is best expressed through a single uncompromising ‘big’ idea.