When sharing
isn’t caring
The challenge
Cardinal Health required an awareness campaign to promote single patient use ECG cable and lead wire systems, and fosters patient to monitor protection to decrease the risk of cross contamination and improve patient care.
The solution
We featured everyday objects which have associated health risks if used multiple times, and in comparing these to the Kendall DL™ single-patient ECG Lead Wires we highlighted the benefit of reduced contamination, supported with a straight-talking, evidence-based educational approach. We showcased each advantage against the risks associated with reusable leads.
