Medilink East Midlands
Innovation day


Visual identity / design

The 2017 Medilink East Midlands Innovation Day was the biggest to date attracting more than 250 delegates and 30 exhibitors celebrating the top medical and life science pioneers and innovators in the region.

As the flagship event for Medilink East Midlands, Motif were commissioned to develop the marketing materials to promote the event, attract sponsors and exhibitors and provide create a distinctive and “eye-catching” visual identity to represent the Innovation day theme, offering an inspirational and innovative platform for the celebration of companies achievements.

Our approach included the development of a stylised illustration style, designed to broaden activity and widen appeal whilst administering a healthy new visual identity.