Advertising is a great way to build brands, build awareness attract attention and let customers know how they might benefit from a particular product, service or idea. And in the form of direct response advertising and direct mail that’s specifically designed to a target audience can elicit an immediate action. In all cases, we use compelling brand stories and persuasive content delivered using the time served ‘AIDA’ principle to ensure we engage deeply and effectively with customers and prospects. 

A – attention (awareness): attract the attention of the customer.

I – inform the customer.

D – direct benefit: convince customers that they want and desire the product or service and that it will satisfy their needs.

A – action: lead customers towards taking action and/or purchasing.